How would you rate a shoe? For comfort, its fit, material, etc Shoemaking has moved beyond simple leather and plastic and has now integrated various high-tech features that make the shoes seem like a gadget rather than footwear. The most popular shoe brands are always in a competition to outdo each other with the latest and most advanced in shoe-making technology to give their customers the shoe that fulfills all their requirements.
As one of the world’s largest shoe companies and shoe brands, Nike has always been at the leading edge of innovation, technology development and cutting-edge marketing campaigns that help them surpass all the other brands in the world in terms of popularity and sales. Nike’s latest ‘Just do It’ marketing campaign featuring ‘Colin Kaepernick’ has proved to be beneficial for the company this year as it helped grow their online sales of footwear products across the world.
Nike, the world’s largest sports footwear brand is reinventing itself for the digital era. Although it is in the early innings of a transition, the company is taking several steps toward its goal to become a retail tech company and some of these tactics are already appearing to be working. Nike is also getting its flagship products right with shoes like Nike Air Max 270, ZoomX, React, and VaporMax has landed with customers.
Adidas AG is a German multinational company that designs and makes sports shoes as well as sports apparels and accessories. This Bavarian-based company was founded in 1924 by Adolf Dassler and has grown to become the largest sportswear company in Europe and the 2nd largest in the world with annual revenue estimated to be around $23 billion.
Unlike its rivals, the Boston-based multinational corporation, New Balance, shuns celebrity endorsement. The company claims to underline substance over style by highlighting lesser-known athletes. Besides manufacturing men’s and women’s shoes for basketball, tennis, golf, hiking, running and cross training, New Balance offers fitness apparel and shoes for kids and owns shoemaker Dunham. The company’s products portfolio also includes Aravon shoes for comfort performance, Warrior hockey wear, PF Flyers footwear, and Brine, a leader in field hockey, lacrosse, soccer, and volleyball. The company is striving to expand beyond the US and it recently opened its first UK store on London’s Oxford Street.
Jordans, or more popularly known as Air Jordan, is an American athletic apparel and shoe brand which is owned by popular NBA star Michael Jordan. Started in 1984, the shoes were available for the consumers in 1985. Initially, Michael was the designer for the shoes but later Nike brought onboard Peter Moore, Bruce Kilgore, and Tinker Hatfield to design the shoes.
Founded in the year 1992, Skechers is one of the fastest growing shoe companies in the US, focusing on trendy and casual styles for men and women between the ages of 19 to 40 years. The billion-dollar and award-winning company stems from the high-quality product offering, cutting-edge print and television advertising, and diversified domestic and global distribution channels.
Skechers’ products include boots, sneakers, training shoes, oxfords, sandals, and semi-dressy shoes. The company offers street-focused and fashion footwear under the Zoo York, Marc Ecko, and Mark Nason brands. Skechers shoes are sold in more than 160 countries through specialty stores and some 390 company-owned outlet stores.
Converse is by far one of the most popular shoe brands amongst teenagers and young adults alike. This iconic American shoe company was founded in 1908 in Malden, Massachusetts by Marquis Mills Converse but was bought by Nike in 2003. Converse had been the few shoe makers who managed to dominate the highly-competitive American shoe market for more than half a century.
Beginning as a textile firm in Biella, Italy more than nine decades ago, Fila (Fabbrica Italiana Lapis ed Affin) has since grown into one of the top shoe companies and shoe brands in the categories of tennis, soccer, and running in Asia, Europe and Americas. Indeed, today, Fila is a leading designer and marketer of footwear, apparel, and accessories for sport and leisure with products categories including casual and athletic footwear, casual wear, activewear, and sportswear. The Company offers its wide range of products under a number of brands, including Tratto, Das, Giotto, D idò, Pongo, Lyra, and others.
Reebok is another popular shoe brand from England. The Reebok International Limited is a global manufacturer of sportswear and shoes. It was established in 1895 by J. W. Foster as ‘J. W. Foster and Sons’ in Bolton, England. Adidas acquired the brand in 2005.
Burberry is the well-established manufacturer of luxury clothing, readymade fashion outerwear, fragrances, cosmetics, sunglasses, shoes and other accessories for men, women, and children. It is one of the most recognized brands in the EU, Australia, US and various other parts of Asia. The British designer company is planning to expand its shoe business rapidly and is set to make a strategic investment in its leather goods supply chain. Burberry recently acquired a leather-good facility from its Italian partner CF&P.
Puma SE, popularly known simply as PUMA, is a world-renowned German multinational corporation that is engaged in designing and manufacturing of athletic and casual footwear and apparels. It was founded in 1924 as Gebruder Dassler Schuhfabrik by Rudolf and Adolf Dassler in Germany. In 2007, the French business group Kering bought Puma.