Brand Ambassadors are appointed to promote a particular product, event, mission and thought. The appeal of the Brand Ambassador is considered to be more effective in the common people. Government and private companies spend crores to rupees on celebrity endorsement.
Brand Ambassadors of Govt. Schemes & Campaigns
| Person | Brand Name | Remarks |
|---|---|---|
| Amitabh Bachchan | City Compost Campaign | A part of the ‘Swachh Bharat Mission’ |
| John Abraham | Arunachal Pradesh Tourism Ambassador | To promote tourism in Arunachal Pradesh |
| Narendra Modi | Incredible India | |
| Nawazuddin Siddiqui | UP farmers’ scheme Samajwadi Kisan Beema Yojna | The scheme provides for cashless treatment up to Rs 2.5 lakh and Rs. one lakh for the organ transplant. |
| PV Sindhu | Central Reserve Police Force (CRPF) | |
| Sachin Tendulkar | Anti- liquor and antidrug campaign of Kerala |
It will create awareness among people against alcoholism and drug abuse. |
| Sakshi Malik | Beti Bachao, Beti Padao campaign” in Haryana | chosen to promote the tourism of Arunachal Pradesh |
| Virat Kohli | Punjab National Bank | |
| Vidya Balan | Samajwadi Pension Yojna | Launched by Uttar Pradesh Govt. |
| Piruz Khambatta | Make In India | Launched by Prime Minister Narendra Modi |
| Shah Rukh Khan | West Bengal Brand Ambassador | The campaign started with shortlisting 200 places from all of the Indian states. |
| Steffi Graf | Kerala’s Ayurveda | to promote tourism and position the state of Kerala as home of ayurveda. |
| Shilpa Reddy | Confederation of Women Entrepreneurs (COWE) | Create centres of excellence for women to gain knowledge, develop skills, provide infrastructure, access to resources to their business. |
| Baba Ramdev | Brand Ambassador of yoga and Ayurveda in Haryana | promote yoga and Ayurveda in a big way |
| Master Tiwari | Digital India | It was launched on 1 July 2015 by Prime Minister Narendra Modi. |
| Amitabh Bachchan | Swachh Bharat Abhiyan | Started by Prime Minister Narendra Modi. |
| Amitabh Bachchan | Pulse Polio | To promote Polio Eradication Campaign |
| Dia Mirza | Swachh Saathi | Swachh Bharat Mission’s youth-based Swachh Saathi (student internship) programme |
| Madhuri Dixit | MAA- Mother’s Absolute Affection’ | |
| Deepika Padukone | Indian Psychiatric Society | The largest association of Indian Psychiatrists |
