The sheer beauty of the saree has captured the attention of both men & women across the globe. However, there’s more to Indian ethnic wear than just the 6-yard wonder. Kurtas, anarkalis, long skirts, & lehengas add lots of charm and glitter to anyone who wears them. We bring to you the top Indian ethnic wear brand you need to shop from to spruce up your wardrobe.


Biba Apparels is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 from her home in New Delhi, India. It has more than 150 brand outlets and 225 multi-brand outlets. BIBA has always ushered in change and demolished stereotypes, while reviving the tradition. Though inspired by India’s rich indigenous art and crafts, BIBA products are rendered unique through a generous sprinkling of contemporary design elements.

Each BIBA collection is a real treasure trove of refreshing new outfits and clothes. Some of the must-see collections include the Folk Safari collection, the Oriental Tribe collection, the Anarkali collection, the Sparkle Splendor collection, the Festive collection, the BIBA by Rohit Bal collection, Indigo Dreams, the Denim collection, the Glam collection, the Gond Art collection, Rabari Collection, Little Princess Collection, Best Deals Collection and Asymmetric Styles’ Collection.

Women who adore indigenous tribal arts should buy something from the Rabari, Folk Safari and Gond art collections. Those with a penchant for original cuts shouldn’t miss the Asymmetric Styles collection. Women looking for sophisticated ethnic clothing to wear for the holidays will find a dazzling range of salwar kameez sets in the Glam collection. Young women and girls looking for trendy and trendy kurtas, kurtis and costumes will find the Best Deals collection irresistible.


Manyavar began his journey as a thought in 1999 when Ravi Modi ventured into a family business that revamped ethnic men’s clothing. What followed was a booming retail operation starting in 2008 and since then the company has grown from a niche of 90 employees to over 1,000 happy backend employees and over 3,000 associates in the backend. front-end brand.

Manyavar transformed men’s ethnic fashion wear into a signature statement. Manyavar’s timeless celebration collection includes exquisite Sherwanis, exquisite Indo-Westerns, Royal Bandhgalas, classic Kurta jackets and matching accessories for life’s special moments. Not leaving the juniors behind, Manyavar started with their Ethnic and Fusion clothing line for children which delighted the little ones.

Manyavar’s growth as a brand is also largely attributed to its strong focus on marketing and advertising which enjoys the highest advertising budget in the industry. Although it started out as a bridal wear brand, over time there has been a paradigm shift from wedding to celebrations as a whole and new campaigns focus on branding the brand as clothing. of celebration.

3. Jodi

Founded in 2014, JODI is an India-based fashion label designing ready-to-wear for women and men, with a range of accessories that feature bold colours. JODI infuses a sense of humor into everything he does. We proudly create our own distinct #jodiprints. The brand’s philosophy is to breathe new life into India’s declining artisan culture. JODI the name is derived from the word “pairs”. The two founders are part of a set of twins. JODI also stands for the association of printing and color. In addition to our online store, we also have a non-virtual and real store in Pune, India.

What gives us at JODI hope, is that today more than ever before, women are the loudest voice. Speaking up about the most important things. Demanding a better world. Willing to back difficult movements. Holding people accountable for their actions. Unwilling to compromise on their belief that there exists good in everyone.

4. Khara Kapas

Khara Kapas, which means “pure cotton” in Hindi, started out with the belief that well-designed clothes made from pure fabrics can bring happiness to people’s daily lives. All of our products are handcrafted and made from pure and local Indian fabrics. Khara Kapas products are crafted slowly, and are built to last. They are so confident in the products we create that on the rare occasion a customer has reported color fading over time.

The designer firmly believes in the versatility of cotton variants and Indian handloom. Their design philosophy revolves around the idea of minimalism, clean cuts, and relaxed silhouettes, in pure fabrics, earthy tones and simple Indian motifs for prints.


Raw Mango is inspired by the colors, philosophies and cultures of India to create a unique voice, a place of questioning and a perspective through design. With roots in the craft and the community, Raw Mango’s relationship with the hand loom began in 2008 as an investigation of possibilities. As a design house, it continues to create new conversations in textiles, culture and politics through a range of sarees, clothing and objects. Created with karigars from Rajasthan, Madhya Pradesh, West Bengal and Varanasi, Raw Mango’s creations innovate on age-old skills, with the aim of defining a new aesthetic vocabulary.

When Raw Mango entered the Indian fashion limelight 12 years ago in 2008, no one would have guessed the extent of the impact the new brand would have on Indian handlooms, the resurgence of brocade and celebrity trends. Over time, Sanjay Garg’s fashion label has become a popular name, especially among Bollywood stars. From Alia Bhatt to Kareena Kapoor and Sonam Kapoor to Anushka Sharma, he has complemented the ethnic chic and contemporary aesthetic of many celebrities. As Swirlster focuses on brocade this week from #IndianSwirl, we talk to Raw Mango Founder and Textile Designer Sanjay Garg about the brocade renaissance and how it plays a pivotal role in their designs.


Fabindia is India’s largest private platform for product that are made from traditional techniques, skills and hand-based processes. Fabindia is an Indian chain of stores that retail clothing, furniture, fabrics and ethnic goods handcrafted by artisans in rural India. Founded in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi. At Fabindia we celebrate India, and endeavour to bring all that we love about India to customers around the world.

The products of Fabindia are mainly sourced from villages helping to provide and sustain rural employment in India. They are currently produced by over 40,000 artisans and craftspeople across India. The hand-crafted products also encourage good craftsmanship. Fabindia has differentiated itself from other government-owned and often subsidized competitors in the hand-weaving fabrics and apparel sector, such as KVIC and various state emporiums by tailoring its fabrics and designs to urban tastes. For this, the designers were asked to modernize its line of linens and, above all, introduced a range of ready-to-wear, including churidar-kurta suits for women and shirts for men. Today, his team of designers continue to provide most of the patterns and colors, created by village artisans who in turn have learned the basics of quality, consistency and finish, such as avoiding frayed edges on hand woven shawls.