Hey beauty enthusiasts! If you’re on the hunt for your next holy grail foundation in 2025, you’ve likely stumbled upon two powerhouse contenders: Rare Beauty and Fenty Beauty, both offering compelling options for your face base. These brands, founded by global icons Selena Gomez and Rihanna respectively, have revolutionized the beauty industry with their inclusive shade ranges and commitment to diverse skin tones. But when it comes to their complexion products, which one truly reigns supreme? Let’s break down the key differences and help you decide which face makeup deserves a spot in your bag this year.
The Battle of the Base: Rare Beauty vs. Fenty Beauty Foundation
Choosing the right foundation can feel like a quest, but fear not! We’re here to guide you through the strengths and nuances of Rare Beauty’s Liquid Touch Weightless Foundation and Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation (and its hydrating counterpart). Selecting the ideal base makeup is crucial for a flawless look.
Shade Range and Inclusivity: A Tie?
Both Rare Beauty and Fenty Beauty made waves with their extensive shade offerings, setting a new standard for inclusivity in the beauty industry when it comes to face makeup.
- Rare Beauty’s Liquid Touch Weightless Foundation: Boasts an impressive range of 48 shades across various undertones, making it easier than ever to find your perfect skin tone match.
- Fenty Beauty’s Pro Filt’r Foundations: Initially launched with 40 shades and has since expanded, face base offering a wide spectrum for diverse skin tones, ensuring everyone can find their ideal complexion enhancer.
While both brands excel in inclusivity, the sheer breadth and nuanced undertones of Rare Beauty’s range might give it a slight edge for some individuals seeking an exact shade of foundation.

Formulation and Finish: Matte vs. Natural
The finish and formulation are crucial factors when choosing a foundation. Here’s how Rare Beauty and Fenty Beauty stack up in terms of their base products:
- Rare Beauty’s Liquid Touch Weightless Foundation: True to its name, this foundation offers a lightweight, serum-like texture that blends seamlessly into the skin. It provides medium, buildable coverage with a natural, skin-like finish that’s comfortable for all-day wear. It’s a great option for those who prefer a more breathable feel and a radiant complexion without excessive shine from their face makeup.
- Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation: This foundation face base is known for its matte finish and long-wearing formula, ideal for oily and combination skin types. It provides medium to full coverage, effectively blurring imperfections and controlling shine. This complexion product is a go-to for many seeking oil control.
- Fenty Beauty’s Pro Filt’r Hydrating Longwear Foundation: Catering to dry and normal skin types, this version offers the same buildable coverage but with a more hydrating formula and a natural-to-dewy finish. This hydrating base is perfect for those needing extra moisture.
Ultimately, the best foundation depends on your skin type and desired finish. If you love a natural, comfortable feel, Rare Beauty might be your winner for your everyday face base. If you prefer a matte, long-lasting finish or need extra hydration, Fenty Beauty offers excellent options for your complexion.
Wear and Longevity: How Long Do They Last?
Longevity is a key consideration for many foundation users when choosing their daily face makeup.
- Rare Beauty’s Liquid Touch Weightless Foundation: While comfortable for all-day wear, it might require touch-ups throughout the day, especially for those with oily skin. Its focus is more on a natural feel rather than extreme long wear for this face base skin base.
- Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation: Lives up to its name, providing impressive staying power and shine control for hours. This long-wearing foundation is a favorite for events.
- Fenty Beauty’s Pro Filt’r Hydrating Longwear Foundation: Offers good longevity for a hydrating formula,face makeup though it might not control oil as effectively as its matte counterpart, making it a reliable hydrating base.
If you need a foundation that stays put through long days and events, Fenty Beauty’s matte option is a strong contender for your complexion needs. For everyday wear and a focus on comfort, Rare Beauty holds its own as a comfortable face base.

Price and Accessibility: Bang for Your Buck
Price and accessibility can also influence your foundation choice and where you purchase your base makeup.
- Both Rare Beauty and Fenty Beauty fall within a similar mid-range price point, making them relatively accessible compared to high-end luxury brands for your complexion routine.
- Both brands are widely available online and in major beauty retailers like Sephora, making it easy to find your preferred foundation face makeup.
Considering the quality and shade range offered, both brands provide good value for money for a reliable face base.
Key Takeaways: Choosing Your Perfect Foundation in 2025
So, who wins the foundation battle in 2025? The truth is, there’s no single “best” – it depends entirely on your individual needs and preferences when selecting your complexion products.
- Choose Rare Beauty if: You prefer a lightweight, natural-looking foundation with medium, buildable coverage and a comfortable feel. It’s excellent for those who prioritize a radiant complexion and a vast shade range with nuanced undertones in their face makeup.
- Choose Fenty Beauty (Matte) if: You have oily or combination skin and desire a long-wearing, matte foundation with medium to full coverage that controls shine effectively for your skin base.
- Choose Fenty Beauty (Hydrating) if: You have dry or normal skin and want a hydrating foundation with buildable coverage and a natural-to-dewy finish for a comfortable face base.
Ultimately, the best way to find your perfect foundation is to try them out yourself if possible. Consider your skin type, desired finish, and coverage needs to make the right choice for your 2025 makeup routine and your ideal complexion product.
